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    Laut einer Studie ist der jährliche CO2-Fußabdruck von TikTok wahrscheinlich größer als der Griechenlands


    Laut einer Studie ist der jährliche CO2-Fußabdruck von TikTok wahrscheinlich größer als der Griechenlands

    https://uk.finance.yahoo.com/news/tiktok-annual-carbon-footprint-likely-120018355.html

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    3 Comments

    1. Karneveus on

      What the actual fuck does this even mean.

      The only thing that might make sense is the company itself has a large carbon footprint but the wording made me think the app on my phone has a larger carbon footprint than Greece.

      Edit: nah apparently this is just stupid as fuck. They mean that if you total up the carbon footprint of everyone that has tiktok, then it’s bigger than Greeces carbon footprint. I wonder if they even realized they should remove tiktok users in Greece for this “study”.

      Edit 2: okay this is less stupid because what they’re saying is your phone produces a carbon footprint when you use it, and since tiktok has like 1 billion users who on average use the app 45 minutes a day, that total is the carbon footprint tiktok produces via its users phones…and that number is like a gajillon times bigger than Greeces carbon footprint I guess.
      But like also research outside of the article said the phones produce the carbon footprint because of the electricity the phone uses when charging and if that’s true then I stand by my first edit about the article being stupid as fuck.

    2. Wagamaga on

      TikTok’s annual carbon footprint is probably larger than that of Greece, according to a new analysis of the social media platform’s environmental impact, with the average user generating greenhouse gases equivalent to driving an extra 123 miles in a gasoline-powered car each year.

      Estimates from Greenly, a carbon accounting consultancy based in Paris, place TikTok’s 2023 emissions in the US, UK and France at about 7.6m metric tonnes of carbon dioxide equivalent (CO2e) – higher than those associated with Twitter/X and Snapchat in the same region.

      TikTok has 1 billion users worldwide and Greenly’s findings placed its carbon footprint just above Instagram’s – even though Instagram has nearly double TikTok’s user base.

      The reason behind this lies in the unique addictiveness of TikTok’s platform. The average Instagram user spends 30.6 minutes on the app a day. Meanwhile, the average TikTok user spends 45.5 minutes scrolling.

      The whole algorithm is built around the massification of videos,” explained Alexis Normand, the chief executive of Greenly. “Addictiveness also has consequences in terms of incentivizing people to generate more and more [of a carbon] footprint on an individual basis.”

      Given that the US, UK and France make up just under 15% of TikTok’s global user base, the platform’s overall carbon footprint is likely around 50m metric tonnes of CO2e. And since these data center calculations do not include other smaller sources of TikTok’s emissions, such as the emissions associated with office spaces and employee commuting, this is likely an underestimation.

      TikTok’s users also have the second-highest emissions per minute of use on social media according to Greenly’s analysis, just after YouTube. One minute on TikTok will burn 2.921 grams of CO2e, on average, while one minute on YouTube will burn 2.923 grams. One minute on Instagram burns 2.912 grams

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