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    Comcast, Disney und IBM gehören zu den Werbetreibenden, die nach dem Werbestopp zu X zurückkehren


    Comcast, Disney und IBM gehören zu den Werbetreibenden, die nach dem Werbestopp zu X zurückkehren

    https://www.adweek.com/media/advertisers-returning-to-x/

    View 34 Comments

    34 Comments

    1. PuckSR on

      I just can’t see them spending at the same levels. Even before Musk, twitter was becoming less of a space for CEO/CTO stuff and more of a place for low tier influencers.

      I just don’t see industrial brands like IBM spending large chunks of money advertising their business platform to Andrew Tate acolytes.

      Remember, Fox News is the most watched cable news channel but they mostly run ads for catheters. CNBC has a much smaller audience but their ads are 5-10x more expensive than Fox News. If you want advertising revenue you want to be CNBC and not Fox News

    4. Whorrox on

      It’s interesting that a company like IBM sees a key demographic in X users.

    5. Tazling on

      behold the dogs cringing before their new master. wanna know which corps will pivot to fascism w/o blinking? here’s an indicator.

    7. BrothelWaffles on

      There sure is a lot of “I, for one, welcome our new insect overlords” going on lately.

    10. Jedi_Gill on

      More like, shit Elon has the presidents ear. If we buy his stupid advertising on X again, then he won’t ask Trump to go after us. Elon knew where to place his bets and it looks like it’s going to pay handsomely for him.

    11. AMG-West on

      With Bluesky currently gaining a million subs a day, it won’t matter much in the long run. Twitter (what the fork is X?!) is still very big so it’s going to take a few more years to finally get put to rest right next to MySpace. Elon was able to buy an election but he can’t buy millions of people who millions more like to follow online.

    12. TumbleweedPrimary599 on

      What a surprise… large corporations don’t actually care about political issues, only bottom lines. 😱

    13. silversurfer63 on

      Well now we know which US companies don’t support or believe in democracy.

    15. BroForceOne on

      After being afraid of being associated with all the dangerous misinformation, hatred, and racism, America spoke and decided they are just fine will all of that so may as well advertise to them now.

    16. Sypheix on

      This was months ago, and their combined spend was 3 million, which is nothing. Click bait article

    17. AwwChrist on

      Corporations aren’t moral or immoral. They create value for shareholders. That’s their primary goal.

    19. flavianpatrao on

      Spending $$$ to advertise Acolyte and Inside Out 2 to Russian bots is hilarious.

      They do not need to watch S4 of ‘***Only murders in the building***’… Its quite literally their life there and they all know who dunnit

    21. razordreamz on

      They want to cuddle up to the new administration, and Musk is a part of that. Must be especially hard for Disney after everything that was said.

    22. Redrump1221 on

      Makes sense, didn’t a bunch of Nazi scientists work for IBM after Operation Paperclip?

    24. wakomorny on

      Basically DEI is going to get less emphasis this admin and they adapting accordingly

    26. chobobot on

      What’s the breakdown of actual people vs. bots on X? Is it still good investment to advertise on the platform?

    27. N3M3S1S75 on

      Well with the brain dead content Disney is putting out no wonder they are returning to x. Speaking to their people

    31. chibistarship on

      The title is misleading. They have not resumed ad spending at the same rates as before.

      > X’s former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lionsgate Entertainment, have resumed ad spending on the platform this year, **albeit at much lower rates than before.**

      > From January to September 2024, marketing intelligence platform MediaRadar found that these brands collectively spent less than $3.3 million on X. **This is a 98% year-over-year drop from the $170 million spent during the same period in 2023.**

    32. niffnoff on

      I mean… return to a platform that’s literally full of users who love to spew hate? I guess they really love to advertise to OF bots and right wing fanatics

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