Apple hat jedes Jahr 1 Mrd. US-Dollar in sein Autoprojekt gesteckt, bevor es aufgegeben wurde. Tim Cooks Unternehmen zieht jetzt die Testgenehmigung für autonome Fahrzeuge in Kalifornien zurück: Hier ist mehr
https://finance.yahoo.com/news/apple-poured-1b-car-project-113017886.html
8 Comments
They did the math and decided that they wouldn’t sell enough of them to be profitable.
Just trillion dollar company things
Well when you have ~$100B just sitting in the bank, you can afford this kinda thing
It’s called R&D. While costly and not always successful, I’m sure there were lessons learned that Apple could perhaps apply to their other endeavors.
I know a guy who did research/work on the car project and from what he’s told me it really sounds like they just were so far in over their heads with it. It would’ve cost them so much money to actually get the logistics of it figured out (I.e factories to build, all the different parts) that there was really no world they could’ve made a dime off of it.
Couldn’t they just buy an established car brand? Like they would have enough money to buy Mercedes and would have instant access to all the tech
1B sounds like a lot to us, but thats such a small portion of their budgets. Their revenue was 520B and I assume this 1B was netted out over several years.
a drop in the bucket compared to the billions these companies are burning trying to make AI a thing