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    Apple entfernt sich langsam von seiner jährlichen Produktveröffentlichungsstrategie


    Apple entfernt sich langsam von seiner jährlichen Produktveröffentlichungsstrategie

    https://www.bloomberg.com/news/newsletters/2024-10-06/when-will-apple-intelligence-be-released-when-is-apple-releasing-m4-macs-ipad-m1xksx7q

    View 13 Comments

    13 Comments

    1. Herdnerfer on

      Make sense, tech progress is slowing down, product releases should do. They should just do mid cycle color refreshes.

    2. SomeoneBritish on

      Hardware progress is slowing down, so this makes complete sense.

    4. BruteSentiment on

      Last 5 product releases for every Apple “Hero Product” line, aside from iPhones:

      **iPads**

      iPad: March 2018, Sept. 2019, Sept. 2020, Sept. 2021, Oct. 2022

      iPad Air: March 2017, March 2019, Oct. 2020, March 2022, May 2024

      iPad Pro: Oct. 2018, March 2020, May 2021, Oct. 2022, May 2024

      iPad Mini: Sept. 2015, Sept. 2016, March 2017, March 2019, Sept. 2021

      **Macintoshes**

      MacBook Air: March 2020, Nov. 2020, July 2022, June 2023, March 2024

      MacBook Pro: Nov. 2020, Oct. 2021, June 2022, Jan. 2023, Nov. 2023

      iMac: Dec. 2017, March 2019, Aug. 2020, May 2021, Nov. 2023

      Mac Mini: Oct. 2012, Oct. 2014, Oct. 2018, Nov. 2020, Jan. 2023

      Mac Studio*: March 2022, June 2023

      Mac Pro (LOL): July 2010, June 2021, Dec. 2013, Dec. 2019 June 2023

      **Apple Watch**

      Watch: Sept. 2020, Sept. 2021, Sept. 2022, Sept. 2023, Sept. 2024

      Watch SE*: Sept 2020, Sept 2022

      Watch Ultra: Sept. 2022, Sept. 2023

      * Less than five releases

      TLDR: Other than iPhones, which have mostly been released in the Sept./Oct. time period since the iPhone 4s in October 2011 (SEs are the big exception), and the Apple Watch, none of Apple’s hardware products have been released on anything close to a yearly schedule. Some have had opportunities to release more than once a year, some have gone multiple years without a release.

      In other words, Bloomberg seemed to look at just iPhones and thinks that everything is on a strict yearly schedule.

    5. PalebloodPervert on

      Good, actually come up with innovative products – You know, like you used to.

    6. upyoars on

      At this point with diminishing returns I feel like they’re gonna kick up planned obsolescence into high gear, and creating problems that dont really exist to sell products

    7. bilyl on

      Apple should just release products when they’re ready instead of on a yearly schedule.

    8. SomeDudeNamedMark on

      Instead of releasing a “new” device every year (with minimal significant changes anyway), how about releasing a cheaper version of the same device?

    9. Infinzero on

      Not buying another iPhone until batteries don’t need charging and it can display holograms like Star Wars 

    11. minus_minus on

      Apple latest actually new product is a watch that they stop supporting after less than five years. How’s that for “innovation”?

    12. dylan_1992 on

      I think the mistake here is getting rid of the “s”. The 16 isn’t a 16. It’s really a 15s. Or more really, why they probably got rid of it, is because the 16 is really just the 12ssss.

      So the phone we have today is the iPhone 12(4s).

      Instead of going through that craziness, you’d mind as well tell people new number, which will sell more.

      They should do what the car industry does and just go by the year. So just go with iPhone, then the year. They sort of already do this with the iPad. There is no iPad 15 for example.

    13. J-drawer on

      Good, we shouldn’t have to replace these high tech devices all the time. It’s not hard for them to make them last 10+ years

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