It would probably hit different if it was someone from QA and not the director of monetization. Oof.
creggor on
It would probably different if it was someone from QA and not the director of monetization. Oof.
SplitBoots99 on
And the director has been exposed as a piece of shit.
GlxxmySvndxy on
Well their company is dying so jokes on them
YouAreLyingToMe on
Yeah I’m just done buying and playing Ubisoft games
Honest-War7492 on
TIL Ubisoft is run by directors with absolutely zero business education.
Who let this idiot speak to a news outlet?
Edit: oh brother. Just read that they posted it to LinkedIn. That checks out.
DragonSoundFromMiami on
Is there a company in gaming (or just in general) that has shown more hate and disrespect towards their own customers like Ubisoft?
And not even in a procedural BTS “let’s monetize everything and squeeze every penny from these fuckers” way. Straight up saying shit like “customers are worthless sacks of meat”
Destian_ on
I mean they are not wrong, but saying that doesn’t exactly make you look any better.
thebruce on
He’s talking about the online vitriol and hate he receives, which I think pretty much everyone knows can be very toxic coming from the gaming community. I don’t really see the issue with what he said?
oupheking on
For context: this guy is not director of monetization for all of ubisoft. He is a monetization director for a specific game. Not sure if the article is trying to mislead or it’s just lazy reporting.
billy_tables on
If I’m reading their comment charitably they’d seem to be talking about people gloating in the replies to people announcing they were laid off, which is definitely an asshole things to do
nanosam on
Ubisoft director- quit exposing yourself to gamers
Angryceo on
it’s been proven that just about every community is toxic. so yeah he isn’t wrong
patch_worx on
If we’re being generous I think he might be referring to the insane amount of layoffs across the gaming industry this year, perhaps drawing a connection between schadenfreude at seeing a behemoth like Ubisoft belly flop and the seemingly endless attrition those in the gaming industry are experiencing. But that’s passing the buck, the layoffs are a direct result of AI and corporate greed *not* fans being vocal about paying $120 for a subpar game (I know the base game is $70, but as the head of monetization it’s his job to make you want to buy the super-duper-ultra deluxe-pro-season pass version of the game). It’s been a long time since Ubisoft delivered a great game, Outlaws feels like Avatar with a new skin, which felt like Far Cry with a new skin which felt like Assassin’s Creed with a new skin. It’s all the same- and as consumers we’re expected to give money for old rope, and now this guy wants us to doff our cap in gratitude as well?
WrongSubFools on
No, he didn’t. He was referring to people in the industry.
He said there are two groups of people calling for Ubisoft’s downfall. One is gamers (putting “gamers” in quotes, and noting that this is just a vocal minority of players), and seeing them say that is sad. The other group, which he finds more revolting, is people within the industry who post on LinkedIn that they want Ubisoft to fail. It’s to this second group that he said you’re “exposing yourself as a clearly non-decent human being.”
>”The gaming industry is rough at the moment, we all know it. But seeing how “gamers” react on social medias, wishing ill-fate to companies and people alike is sad. (And not only towards Ubisoft. Even though it is always the vocal minority that express themselves on social media, I was hurt, hurt and ashamed to be part of this community.”
>”What is even more revolting, is coming on LinkedIn and seeing the same comments from people within the industry. On top of exposing yourself as a clearly non-decent human being, you are affecting thousands of employees that are already impacted by all the hate despite doing their best to deliver incredible experiences.”
Zzzlol94 on
They really seem interested in making people not spend their money on them. Good on them, keep going strong.
Active_Dish_986 on
This is a misleading title. Read his actual comment. He did not call gamers non decent humans, he called other people in his industry, aka coworkers, who are cheering on ubisofts downfall non decent people because they’re already receiving enough hate from gamers themselves. And he didn’t blame people, all he’s saying is that it’s sad people cheer on the loss of jobs
0xdef1 on
Probably this guy is a mid-level manager who may or may not affect major decisions so I can understand his point at some level, but a LinkedIn post that blames people is unprofessional. Blaming your source of income is always a bad outcome. Good luck to that guy on his next job.
Thorteris on
He’s honestly right. But at the end of the day, your consumer base is your base. Deal with it and make products that appeal to them , pivot to a different sector (impossible), or go out of business.
EnoughDatabase5382 on
The target of his “non-decent human” remark is not gamers, but rather his colleagues in the gaming industry. When he does critique gamers, he’s careful to specify that he’s talking about a “vocal minority” of them. I don’t believe he warrants criticism.
FrumiousShuckyDuck on
Eh if you read that quote it doesn’t say what the headline says it says.
TonyBagels on
The clickbait headline and misrepresentation of this “article” is 10x worse than what the guy said
StarRotator on
Ubisoft may be shit at making games atm, but tweaktown is such a dishrag lmao distorting what he said to make a mountain out of molehill. Which is ironic considering what the guy actually said
wigglin_harry on
To be fair, the aint completely wrong. The amount of shit they got for simply putting a black character in their game is astounding
Hiply on
The source (the money guy in marketing) is bullshit but part of the message is legit: Wishing for rank and file devs to lose their livelihoods because of design decisions they didn’t make sucks…and it happens way more often than it should.
Go after the actual decision makers for shitty decisions? Sure, that’s their job and they should have to deal with the results of their decisions. Going after the people below them who are simply implementing what they’ve been told to? That, fellow redditors, is simply bullshit, unnecessary, and…to use Ubisoft’s own term…non-decent.
LarryKingthe42th on
Yeah fuck off Ubisoft. Every negative story coming out of you has been of your own making for the last 5 years at least. That Shadows trailer wouldnt have flown on the n64, listen to your devs when they tell you that shit aint ready, you wouldnt buy chicken at 140°. *goes back to playing Lost Crown*
CornpopsRevenge3 on
And Ubisoft will go bankrupt I predict.
Griffnado on
He didn’t blame gamers, he was calling industry members on LinkedIn who echoe the same sentiment for the downfall of a company non decent humans.
Thebadmamajama on
This is how you know the company is dead. When someone in a position of influence reveals they are tone deaf to their customers, there’s more rot throughout the company investors are blind to.
TasteAccomplished118 on
ubisoft leadership is rotten to the core, the scandal few years back, the exec saying we gotta get used to not owning games and now this its like they’re not hiding their asshole ness anymore
ChipBeneficial4306 on
I’m absolutely delighted about their current completely deserved situation. You should go down like them if you openly hate your clients.
No0delZ on
“Am I out of touch?
No. It’s the people who are wrong.”
Readgooder on
Bite the hand that feeds you.
kycey on
Wonder what the next excuse will be
parkrangercarl on
>On top of exposing yourself as a non-decent human being…
>We are all on the same boat, please please please, stop spreading hate, we should all uplift each other instead of bringing each other down.
If mr ubisoft director wants people to come together in a purely positive way, they probably shouldn’t first call them “non-decent human beings.” They’re guilty of the same “vocal minority” expressing themselves on social media that they’re complaining about. Be critical of the gaming or dev community if you wish, but don’t ask people to hold themselves to a higher standard if you don’t meet that same threshold of integrity and professionalism.
Fragmentia on
The hyperbolic headlines continue. Ubisoft director has threatened to murder every single gamer on the planet! He has obtained plutonium and is in the process of building a bomb.
Alon945 on
Look there are a lot of awful people coming after this assassins creed game and even Star Wars outlaws. There ARE bad actors. But also they keep making bland games with the mechanical depth of a puddle. They’re known for that now. The worst people are the loudest but they’re not the only ones unhappy with their games.
39 Comments
Fuck Ubisoft
It would probably hit different if it was someone from QA and not the director of monetization. Oof.
It would probably different if it was someone from QA and not the director of monetization. Oof.
And the director has been exposed as a piece of shit.
Well their company is dying so jokes on them
Yeah I’m just done buying and playing Ubisoft games
TIL Ubisoft is run by directors with absolutely zero business education.
Who let this idiot speak to a news outlet?
Edit: oh brother. Just read that they posted it to LinkedIn. That checks out.
Is there a company in gaming (or just in general) that has shown more hate and disrespect towards their own customers like Ubisoft?
And not even in a procedural BTS “let’s monetize everything and squeeze every penny from these fuckers” way. Straight up saying shit like “customers are worthless sacks of meat”
I mean they are not wrong, but saying that doesn’t exactly make you look any better.
He’s talking about the online vitriol and hate he receives, which I think pretty much everyone knows can be very toxic coming from the gaming community. I don’t really see the issue with what he said?
For context: this guy is not director of monetization for all of ubisoft. He is a monetization director for a specific game. Not sure if the article is trying to mislead or it’s just lazy reporting.
If I’m reading their comment charitably they’d seem to be talking about people gloating in the replies to people announcing they were laid off, which is definitely an asshole things to do
Ubisoft director- quit exposing yourself to gamers
it’s been proven that just about every community is toxic. so yeah he isn’t wrong
If we’re being generous I think he might be referring to the insane amount of layoffs across the gaming industry this year, perhaps drawing a connection between schadenfreude at seeing a behemoth like Ubisoft belly flop and the seemingly endless attrition those in the gaming industry are experiencing. But that’s passing the buck, the layoffs are a direct result of AI and corporate greed *not* fans being vocal about paying $120 for a subpar game (I know the base game is $70, but as the head of monetization it’s his job to make you want to buy the super-duper-ultra deluxe-pro-season pass version of the game). It’s been a long time since Ubisoft delivered a great game, Outlaws feels like Avatar with a new skin, which felt like Far Cry with a new skin which felt like Assassin’s Creed with a new skin. It’s all the same- and as consumers we’re expected to give money for old rope, and now this guy wants us to doff our cap in gratitude as well?
No, he didn’t. He was referring to people in the industry.
He said there are two groups of people calling for Ubisoft’s downfall. One is gamers (putting “gamers” in quotes, and noting that this is just a vocal minority of players), and seeing them say that is sad. The other group, which he finds more revolting, is people within the industry who post on LinkedIn that they want Ubisoft to fail. It’s to this second group that he said you’re “exposing yourself as a clearly non-decent human being.”
>”The gaming industry is rough at the moment, we all know it. But seeing how “gamers” react on social medias, wishing ill-fate to companies and people alike is sad. (And not only towards Ubisoft. Even though it is always the vocal minority that express themselves on social media, I was hurt, hurt and ashamed to be part of this community.”
>”What is even more revolting, is coming on LinkedIn and seeing the same comments from people within the industry. On top of exposing yourself as a clearly non-decent human being, you are affecting thousands of employees that are already impacted by all the hate despite doing their best to deliver incredible experiences.”
They really seem interested in making people not spend their money on them. Good on them, keep going strong.
This is a misleading title. Read his actual comment. He did not call gamers non decent humans, he called other people in his industry, aka coworkers, who are cheering on ubisofts downfall non decent people because they’re already receiving enough hate from gamers themselves. And he didn’t blame people, all he’s saying is that it’s sad people cheer on the loss of jobs
Probably this guy is a mid-level manager who may or may not affect major decisions so I can understand his point at some level, but a LinkedIn post that blames people is unprofessional. Blaming your source of income is always a bad outcome. Good luck to that guy on his next job.
He’s honestly right. But at the end of the day, your consumer base is your base. Deal with it and make products that appeal to them , pivot to a different sector (impossible), or go out of business.
The target of his “non-decent human” remark is not gamers, but rather his colleagues in the gaming industry. When he does critique gamers, he’s careful to specify that he’s talking about a “vocal minority” of them. I don’t believe he warrants criticism.
Eh if you read that quote it doesn’t say what the headline says it says.
The clickbait headline and misrepresentation of this “article” is 10x worse than what the guy said
Ubisoft may be shit at making games atm, but tweaktown is such a dishrag lmao distorting what he said to make a mountain out of molehill. Which is ironic considering what the guy actually said
To be fair, the aint completely wrong. The amount of shit they got for simply putting a black character in their game is astounding
The source (the money guy in marketing) is bullshit but part of the message is legit: Wishing for rank and file devs to lose their livelihoods because of design decisions they didn’t make sucks…and it happens way more often than it should.
Go after the actual decision makers for shitty decisions? Sure, that’s their job and they should have to deal with the results of their decisions. Going after the people below them who are simply implementing what they’ve been told to? That, fellow redditors, is simply bullshit, unnecessary, and…to use Ubisoft’s own term…non-decent.
Yeah fuck off Ubisoft. Every negative story coming out of you has been of your own making for the last 5 years at least. That Shadows trailer wouldnt have flown on the n64, listen to your devs when they tell you that shit aint ready, you wouldnt buy chicken at 140°. *goes back to playing Lost Crown*
And Ubisoft will go bankrupt I predict.
He didn’t blame gamers, he was calling industry members on LinkedIn who echoe the same sentiment for the downfall of a company non decent humans.
This is how you know the company is dead. When someone in a position of influence reveals they are tone deaf to their customers, there’s more rot throughout the company investors are blind to.
ubisoft leadership is rotten to the core, the scandal few years back, the exec saying we gotta get used to not owning games and now this its like they’re not hiding their asshole ness anymore
I’m absolutely delighted about their current completely deserved situation. You should go down like them if you openly hate your clients.
“Am I out of touch?
No. It’s the people who are wrong.”
Bite the hand that feeds you.
Wonder what the next excuse will be
>On top of exposing yourself as a non-decent human being…
>We are all on the same boat, please please please, stop spreading hate, we should all uplift each other instead of bringing each other down.
If mr ubisoft director wants people to come together in a purely positive way, they probably shouldn’t first call them “non-decent human beings.” They’re guilty of the same “vocal minority” expressing themselves on social media that they’re complaining about. Be critical of the gaming or dev community if you wish, but don’t ask people to hold themselves to a higher standard if you don’t meet that same threshold of integrity and professionalism.
The hyperbolic headlines continue. Ubisoft director has threatened to murder every single gamer on the planet! He has obtained plutonium and is in the process of building a bomb.
Look there are a lot of awful people coming after this assassins creed game and even Star Wars outlaws. There ARE bad actors. But also they keep making bland games with the mechanical depth of a puddle. They’re known for that now. The worst people are the loudest but they’re not the only ones unhappy with their games.
The whole internet is toxic. Runs on anger clicks