Aldi-Preisvergleich mit Tesco – Dutzende Waren nicht vergleichbar

Having worked closely with the ‘Big Three’ as a result of leading the marketing for a known food-to-go company, it really opened my eyes to a lot of the inner workings of how these supermarkets operate…

It does not surprise me in the least that Tesco have lower quality products matched to Aldi/Lidl. It was often enough that they and the other supermarkets were asking us to produce products under their own-brand and after initially accepting the contract and taking a look at the ingredients sources… Let’s just say I happily shop at Aldi and Lidl for a reason.

Aldi is barely cheaper than any other supermarket these days, unless you’re buying from their ‘not fit for human consumption’ range.