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    Apple stoppt die Vision Pro-Produktion aufgrund schwacher Nachfrage und Kundenunzufriedenheit | Ein extrem hoher Preis und das Fehlen überzeugender Apps sind eine schlechte Kombination


    Apple stoppt die Vision Pro-Produktion aufgrund schwacher Nachfrage und Kundenunzufriedenheit | Ein extrem hoher Preis und das Fehlen überzeugender Apps sind eine schlechte Kombination

    https://www.techspot.com/news/106170-apple-may-have-ended-production-vision-pro-headset.html

    View 43 Comments

    43 Comments

    2. ghostchihuahua on

      absolutely unsurprising, i never understood what the target demographic was supposed to look like

      reminds one of Apple at the time Steve Jobs was off making NeXT Cubes

    3. SaulsAll on

      I so want augmented reality to happen in my lifetime, yet I have not had any faith in the attempts given so far. Anything other than actual glasses that project the virtual visuals onto the real world isnt going to cut it. And it seems like we wont ever get it. Like flying cars.

    4. Suchgallbladder on

      Even before the apps were released just the price alone was enough to tell me this product would be an eventual failure. You just can’t price a product like that and expect mass adoption.

    5. Bytestock on

      This was always for the Apple die-hards and those who wanted to see what the future holds.

      The Vision Pro has many design flaws that are typical of a first-gen unit, and I’m sure, in time, they will be ironed out.

      Personally, I think with a few revisions and design improvements, it could become an impressive piece of tech, but it’s not there yet

    6. Which-Moment-6544 on

      Alternative headline: people are poor and just don’t want this

      Give them away, rich company. Make your money on good software.

    8. jonny_wonny on

      Because they have enough in stock for 2025, and they are focusing on a cheaper headset. This was never intended to be a mainstream product.

    9. Ancient_times on

      VR goggles are never going to be mainstream, even if they manage to bring down the weight and make them more comfortable, people just don’t want to wear them to use tech.

    10. Electrical-Page-6479 on

      This breaking story brought to you by the No Shit Sherlock News Agency.

    11. qualia-assurance on

      VR is in the developer/professional zone. It’s maybe getting to a point where you can make a little money with broad consumer releases for cheaper devices. But things like the Vision Pro need to target commercial uses for now. There are a lot of really interesting applications businesses can make of such things but there is very little off the shelf software available and given the development costs and market size you’re looking at commercial software licensing prices for your niche use. Medical, industrial, engineering, military, etc. Places where spending tens of thousands on hardware and software make sense for various upsides that using VR might have.

    12. unfiltered_oldman on

      It’s an amazing headset which is obviously first gen. This is the first time I’ve been on the first gen ride with Apple. It’s rough but as a tech enthusiast it’s cool to watch the OS and interfaces evolve in front of my eyes.

      Can’t blame people for not swarming to buy them, but I personally have no regrets buying one. Some of the experiences are jaw dropping and an early look at where storytelling and virtual live events are going with spatial videos.

    13. CafeTeo on

      Apple’s own interface and apps being right up there as well.

      This is an extremely lazy product software wise. They slapped iPad OS onto it and called it a day. Not even basic snapping features.

      I have had one since launch day and it is nice. But even with some decent apps. The basic interface is hot garbage. The only thing it has going for it is the eye tracking curser. And even that is not great.

      Get rid of the eye tracking and it is worse than a quest 3 on every software metric.

      Heck they put an entire M2 macbook inside of it… And they make ZERO use of it. So they can’t even design and market their own hardware.

      I love this thing despite how much Apple fucked it up.

    14. Throwaway2562613470 on

      Alot of my freinds are in the premium vr hardware market. The consensus is the same; great hardware but godawful support. Everyone just wants a Quest Pro 2 or whatever the next Valve headset will be.

    15. FloatingTacos on

      This isn’t a product for the masses. This is a hardware and software beta test for what is to come in the next 5-10-15 years. This is a product, that in its current form, is meant specifically for enthusiasts. No one else.

    16. mgd09292007 on

      While I agree that the price is prohibitive, I don’t think it’s due to customer dissatisfaction. The device is fantastic, it’s just hard to justify the cost. I loved it and returned ultimately because it’s very expensive. I plan on picking up one in the used market.

    17. bfarrgaynor on

      I develop apps and would have bought one as a workstation/screen rig. But even with my company paying for it, I can’t stomach the price. They needed to sell these at a loss. Maybe they did? But it wasn’t cheap enough.

    18. foulpudding on

      Apple: “hey, let’s make a new product. Sony can get us about 500k screens, so let’s price it so we sell about 500k units”

      Reporters at launch: “this is the next coming of Jesus, probably will sell a million”

      Reporters after Apple sells out its 500k inventory: “holy shit what a failure”

    19. Daytona24 on

      The best thing about the Vision Pro is that it kicked Meta into high gear with the Meta Quest 3. How they improved on the pass through plus mixed reality and even the Win 11 integration likely would not have happened at least as fast as it did without the competition of the Vision Pro.

    21. WEEGEMAN on

      Something like this one be adapted until it’s seamless like a pair of reading glasses or contacts.

      Products like this are necessary for that type of advancement so no point of being cynical about it

    22. alfredrowdy on

      I have a friend with one and it’s very impressive tech/hardware, but I for the life of me don’t see what I’d use it for.

      I see some commercial uses like construction/design walkthroughs and being able to view 3D prototypes, but it doesn’t have any features I’d want to use everyday.

    23. derpycheetah on

      Basically Cook’s Newton. Face it. Without Jobs, Apple won’t make any new compelling hardware and once Cook retires, the company will become just another dead eyed tech company.

    24. honorsfromthesky on

      It’s going to take years. These are milestones in the long term development of something that will lightweight in a way we can’t conceptualize yet, provide enough battery life for extended use, and mesh with systems across the landscape.

    25. synackk on

      Who would have thunk it? The closed ecosystem approach isn’t going to work with when the device is prohibitively expensive in the first place. Mac is successful because anyone can write software to run on it. iPhone and iPad is successful because on the low-end they’re not stupid expensive, easy to use, and have tons of apps available for them already.

    26. Crilde on

      I saved myself the $3500 and just watched Eddy Burbacks video about them. They’re neat, but they’re not $3500 neat.

    30. icemanvvv on

      the funny thing is i believe they went on record saying this wasnt meant to be a consumer product, but they had no selling point for businesses.

    32. Pitoucc on

      It’s a product that is both too soon and too late. They missed the AR train and they didn’t line up the support.

    33. I-Have-Mono on

      It’s funny how many parrot things they have read about it over and over — it’s one of the most incredible tech products I’ve owned in my life but I know just how inaccessible it is…for now. I’ve felt that way through a LOT of tech that has come and gone, ultimately, and price is a huge factor in that.

    34. mugwhyrt on

      I gotta admit, I was pretty skeptical when I first saw the ads for these but was also willing to believe that Apple could somehow make it happen. Glad to see that the answer is: no, the vision pro is actually just as dumb and useless as all the naysayers said it was.

      Not sure why Apple thought the product that they kept marketing as “strap a small heavy screen to your face so you can look at a big virtual screen for checking your emails” was going to work.

    36. ilovecamerontaylor on

      Who would have thought no one would want a heavy pair of goggles on their face all day.

    37. marniman on

      I own one and I love it. I would never recommend it to friends and family because it truly is a toy for people who want to have future tech today and totally unnecessary for 98% of the people on the planet.

    38. Strus on

      Isn’t it available in like three countries? This is currently a dev kit more than a consumer product.

    39. cdoink on

      As someone who used to work for BlackBerry this reminded me a lot of the Playbook launch/failure. Great piece of hardware but very little app support which rendered it somewhat useless or at least, not useful enough to justify the price tag.

      I do like the concept of spacial computing though and I’d love to see them come up with another version of this down the road when technology allows a more comfortable build and they figure out a way to get developer support for it.

    41. surfer808 on

      I have it, it’s cool but not worth the price tag. The biggest disappointment is the apps, not one really blows my mind. So much potential but just shitty, low grade apps.

    42. Graywulff on

      They priced it too high, but when they didn’t loan development kits to iOS developers and game studios and productivity companies they kind of sealed their fate.

      I met a Linux systems administrator who uses it until lunch, charges it, has lunch, and uses it, and then he puts the AVP away.

      I was a Linux systems administrator, you need terminal and web browsers, I could totally do my whole job in one of those faster and “put work away”.

      Does anyone do this with a quest 3?

      The other problem is they made the Osborn mistake, which they still teach in business school.

      Osbourn computers was a big company. Dr Osborn announced a new model that was twice the speed and had color, and that itd come out in a year. It ran CPM, my first computer, so it goes.

      So new orders stop coming in, they can’t finish the new one, they go out of business.

      It’s why releases are usually so secret.

      But there will be an m5 powered mk2 avp for $1500 plus inflation and tariffs, but it’ll be wifi 7, faster, cheaper, better in all ways, and it’ll support psvr2 controllers.

      So why spend $3500 on a avp thats outdated and doesn’t even have content? I mean why are they even still in a store and not with game and software developers, along with an m4 pro which has about the same power as the m5 and expected ram.

      Then there would be apps, right now it’s just taking up space.

      If you search for the next gen there are details i thought it’d be an m4 but it might be an m5.

    43. ChronicallyPunctual on

      If it was $1,000 I honestly probably would have bought one. But it never had any real developers behind it

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