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12 Comments
I don’t go to theatres because most of the ones in my area have become preachy & political. This is not what I go to the theatre for…
Theatres face closure because they insist on putting on musicals, not plays. Musicals are expensive to produce, so ticket prices are high. That puts people off. Try putting on some proscenium arch plays. First, it’s cheaper, so people can afford to go. Second it’s a great way to get the next generation of actors trained. Oh, and it’s good theatre.
The seats are horribly uncomfortable, the place is either roasting or freezing, the tickets are crazy expensive, the rules on food and drink are very strict, and their own concession stands are an expensive nightmare.
That’s the problem.
To get more folk in they need to reduce prices and invest in improved facilities.
That’s hard to do.
But it’s what they need to do.
Perhaps pivoting towards running low cost shows would be the way to go. None of these big musicals, no huge fancy sets. Reduce your running costs and reduce your ticket costs.
Theatres face close due to woke nonsense such as cancelling well known comedians who had sold out the place for 11 nights. Then leaving the theatre empty for two weeks. If you don’t like who’s on don’t go and watch.
They became fat on grants, always employed more people than needed and have been like Rabbits in headlights post Pandemic since audience numbers dwindled, costs ballooned and funding dried up. They don’t have a clue about Marketing because they’ve never had to. This is not a great surprise
Theatres are struggling simply because there are a relic from the past. You can point at prices, facilties, type of shows but ultimately they came from a time where they were virtually the only form of entertainment for the masses.
Today Theatres face a multitude of competition and for most people under a certain age are simply not relevant.
Like with many “traditional” businesses and entertainments their numbers will continue to lower until they hit a level where they become sustainable.
It’s old fashioned entertainment. A bygone era that deserves to die a death.
A particular problem theatres have is, like cinema, they let people who insist on using their phones to take photos, videos or simply browse through their smartphones throughout an entire performance, or sing or put on their own performance because they know the lines and quote them ad verbatim (depending on the show).
COVID did a number on basic etiquette, and theatre staff shouldn’t need to kick people out or disrupt a performance for the few main-character types. That’s put me off from going, as you can’t tell an idiot to put their phone down as that’s more disruptive than the flashing lights and talking.
Specifically for theatres, the elitism puts alot of people off. You have outliers like the national theatre moving to streaming some of their productions, but you have an entrenched attitude that allowing some plays to be streamed is “devaluing” theatre.
I guarantee the streaming of many musicals (hamilton) and the national theatre productions like Prima Facie (jodie comer) increased in person ticket sales.
Have they tried hosting mid tier standups for extortionate pricing?
People who’s job is either delivering parcels or receiving parcels…don’t need cultural stimulation.
THEATERS STRUGGLE TO PAY RENT, AS WELL. LIKE EVERYBODY.