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    Studie zeigt, dass 75 % der Facebook-Shares erfolgen, ohne den Inhalt zu lesen

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    20 Comments

    1. Wagamaga on

      A new study has found that most social media users share links without clicking on them first, relying only on headlines and short summaries. The analysis, which examined over 35 million public Facebook posts, found that around 75% of shares occurred without users engaging with the full content. Notably, political content—especially from both extremes of the ideological spectrum—was more likely to be shared without being clicked than neutral content. The findings have been published in Nature Human Behavior.

      The researchers aimed to understand how and why people share content on social media without reading it first. Social media platforms thrive on sharing, a behavior that drives engagement and allows content to go viral. However, the ease and speed of sharing mean users often act impulsively, spreading links based on superficial cues like headlines or the number of likes. This behavior can inadvertently contribute to the dissemination of misinformation, particularly in the political sphere. Previous research has suggested that people often form opinions from short snippets, creating an illusion of knowledge without truly understanding the content.

      “The inspiration for our research is in understanding the phenomenon of sharing, which in my mind is the single most influential action on social media. Not only does sharing result in the multiplicative effect of information spreading through networks of individuals, it has in recent years fueled the epidemic of online misinformation,” said corresponding author S. Shyam Sundar, Evan Pugh University Professor and the James P. Jimirro Professor of Media Effects at Penn State.

    6. ChimotheeThalamet on

      Now do Reddit

      Edit: From the paper’s abstract:

      > In addition, analyses with 2,969 false uniform resource locators revealed higher shares and, hence, SwoCs by conservatives (76.94%) than liberals (14.25%), probably because, in our dataset, the vast majority (76–82%) of them originated from conservative news domains.

    8. bloodandsunshine on

      I suspect this is the first comment making a joke about not reading the article but there is really no way to find out

    9. Classic-Dimension-54 on

      The dumbing of America is nearing completion…this is why when you question ardent supporters of certain causes any detailed question they get belligerent. It’s because they know ONLY what they gleaned from the headline so the have no choice but to get defensive, because they realize they aren’t so smart but thought parroting the headline made them so.

    10. 99borks on

      Over 40% of Americans read at 6th grade level or below. Wish I were hopeful that their reading content would help in any way.

    12. Long_Wall1619 on

      Basically people are not capable of digesting an entire post therefore they share it with others in hopes that the other person understands the post on behalf of them?

    13. sigmaluckynine on

      It would have been really ironic and funny if OP didn’t read the article, but alas

    14. Morphis_N on

      Social media sites have engagement bots spamming up the place? NO WAY!!!

    15. OrganicCoffeeBean on

      i was shocked until i caught myself about to share this without reading it

    17. dethb0y on

      Makes you wonder if anyone is ever reading it, or if it’s just getting shared around without ever being “consumed” by hardly anyone.

    18. initiali5ed on

      I’d like to see an AI make a comprehension test that the user has to pass before being allowed to share content.

    20. siqiniq on

      So FB is 75% bot? It’s easy to run a dead internet to autoshare too, for (dead) shareholder’s value

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