I just can’t see them spending at the same levels. Even before Musk, twitter was becoming less of a space for CEO/CTO stuff and more of a place for low tier influencers.
I just don’t see industrial brands like IBM spending large chunks of money advertising their business platform to Andrew Tate acolytes.
Remember, Fox News is the most watched cable news channel but they mostly run ads for catheters. CNBC has a much smaller audience but their ads are 5-10x more expensive than Fox News. If you want advertising revenue you want to be CNBC and not Fox News
morbob on
Why? Go to Bluesky, ad money better spent.
Don’t kiss up to Elon
LoserBroadside on
Cowards pre-supplicating themselves.
Whorrox on
It’s interesting that a company like IBM sees a key demographic in X users.
Tazling on
behold the dogs cringing before their new master. wanna know which corps will pivot to fascism w/o blinking? here’s an indicator.
SomeDudeNamedMark on
Did people need MORE reasons to hate Comcast?
BrothelWaffles on
There sure is a lot of “I, for one, welcome our new insect overlords” going on lately.
edcline on
IBM is used to partnering up with fascists
Binky216 on
They should all be ashamed of themselves.
Jedi_Gill on
More like, shit Elon has the presidents ear. If we buy his stupid advertising on X again, then he won’t ask Trump to go after us. Elon knew where to place his bets and it looks like it’s going to pay handsomely for him.
AMG-West on
With Bluesky currently gaining a million subs a day, it won’t matter much in the long run. Twitter (what the fork is X?!) is still very big so it’s going to take a few more years to finally get put to rest right next to MySpace. Elon was able to buy an election but he can’t buy millions of people who millions more like to follow online.
TumbleweedPrimary599 on
What a surprise… large corporations don’t actually care about political issues, only bottom lines. 😱
silversurfer63 on
Well now we know which US companies don’t support or believe in democracy.
After being afraid of being associated with all the dangerous misinformation, hatred, and racism, America spoke and decided they are just fine will all of that so may as well advertise to them now.
Sypheix on
This was months ago, and their combined spend was 3 million, which is nothing. Click bait article
AwwChrist on
Corporations aren’t moral or immoral. They create value for shareholders. That’s their primary goal.
Sa7aSa7a on
LOL fucking cowards
flavianpatrao on
Spending $$$ to advertise Acolyte and Inside Out 2 to Russian bots is hilarious.
They do not need to watch S4 of ‘***Only murders in the building***’… Its quite literally their life there and they all know who dunnit
Epicycler on
well okay then, guess I’m switching to RCN
razordreamz on
They want to cuddle up to the new administration, and Musk is a part of that. Must be especially hard for Disney after everything that was said.
Redrump1221 on
Makes sense, didn’t a bunch of Nazi scientists work for IBM after Operation Paperclip?
Balc0ra on
Fear brought them back I’ll bet
wakomorny on
Basically DEI is going to get less emphasis this admin and they adapting accordingly
Tricky-Cod-7485 on
DAE BLUESKY?!
M I RITE?
LOLZ
chobobot on
What’s the breakdown of actual people vs. bots on X? Is it still good investment to advertise on the platform?
N3M3S1S75 on
Well with the brain dead content Disney is putting out no wonder they are returning to x. Speaking to their people
TheBman26 on
Okay but I aint there anymore so good luck
Almacca on
You must pay fealty to the king.
svenbreakfast on
Blacklisted
chibistarship on
The title is misleading. They have not resumed ad spending at the same rates as before.
> X’s former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lionsgate Entertainment, have resumed ad spending on the platform this year, **albeit at much lower rates than before.**
> From January to September 2024, marketing intelligence platform MediaRadar found that these brands collectively spent less than $3.3 million on X. **This is a 98% year-over-year drop from the $170 million spent during the same period in 2023.**
niffnoff on
I mean… return to a platform that’s literally full of users who love to spew hate? I guess they really love to advertise to OF bots and right wing fanatics
JetBrink on
Absolute cowards. Greedy fucking cowards.
Used_Visual5300 on
Appeasement efforts towards the first lady, makes sense.
34 Comments
I just can’t see them spending at the same levels. Even before Musk, twitter was becoming less of a space for CEO/CTO stuff and more of a place for low tier influencers.
I just don’t see industrial brands like IBM spending large chunks of money advertising their business platform to Andrew Tate acolytes.
Remember, Fox News is the most watched cable news channel but they mostly run ads for catheters. CNBC has a much smaller audience but their ads are 5-10x more expensive than Fox News. If you want advertising revenue you want to be CNBC and not Fox News
Why? Go to Bluesky, ad money better spent.
Don’t kiss up to Elon
Cowards pre-supplicating themselves.
It’s interesting that a company like IBM sees a key demographic in X users.
behold the dogs cringing before their new master. wanna know which corps will pivot to fascism w/o blinking? here’s an indicator.
Did people need MORE reasons to hate Comcast?
There sure is a lot of “I, for one, welcome our new insect overlords” going on lately.
IBM is used to partnering up with fascists
They should all be ashamed of themselves.
More like, shit Elon has the presidents ear. If we buy his stupid advertising on X again, then he won’t ask Trump to go after us. Elon knew where to place his bets and it looks like it’s going to pay handsomely for him.
With Bluesky currently gaining a million subs a day, it won’t matter much in the long run. Twitter (what the fork is X?!) is still very big so it’s going to take a few more years to finally get put to rest right next to MySpace. Elon was able to buy an election but he can’t buy millions of people who millions more like to follow online.
What a surprise… large corporations don’t actually care about political issues, only bottom lines. 😱
Well now we know which US companies don’t support or believe in democracy.
[Bluesky seems more and more worth it every day](https://bsky.app/)
After being afraid of being associated with all the dangerous misinformation, hatred, and racism, America spoke and decided they are just fine will all of that so may as well advertise to them now.
This was months ago, and their combined spend was 3 million, which is nothing. Click bait article
Corporations aren’t moral or immoral. They create value for shareholders. That’s their primary goal.
LOL fucking cowards
Spending $$$ to advertise Acolyte and Inside Out 2 to Russian bots is hilarious.
They do not need to watch S4 of ‘***Only murders in the building***’… Its quite literally their life there and they all know who dunnit
well okay then, guess I’m switching to RCN
They want to cuddle up to the new administration, and Musk is a part of that. Must be especially hard for Disney after everything that was said.
Makes sense, didn’t a bunch of Nazi scientists work for IBM after Operation Paperclip?
Fear brought them back I’ll bet
Basically DEI is going to get less emphasis this admin and they adapting accordingly
DAE BLUESKY?!
M I RITE?
LOLZ
What’s the breakdown of actual people vs. bots on X? Is it still good investment to advertise on the platform?
Well with the brain dead content Disney is putting out no wonder they are returning to x. Speaking to their people
Okay but I aint there anymore so good luck
You must pay fealty to the king.
Blacklisted
The title is misleading. They have not resumed ad spending at the same rates as before.
> X’s former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lionsgate Entertainment, have resumed ad spending on the platform this year, **albeit at much lower rates than before.**
> From January to September 2024, marketing intelligence platform MediaRadar found that these brands collectively spent less than $3.3 million on X. **This is a 98% year-over-year drop from the $170 million spent during the same period in 2023.**
I mean… return to a platform that’s literally full of users who love to spew hate? I guess they really love to advertise to OF bots and right wing fanatics
Absolute cowards. Greedy fucking cowards.
Appeasement efforts towards the first lady, makes sense.