Konservative klicken eher auf gesponserte Suchergebnisse und haben wahrscheinlich mehr Vertrauen in gesponserte Kommunikation als Liberale, die zu organischen Inhalten tendieren. Konservative klickten eher auf Anzeigen als Reaktion auf umfassende Suchanfragen, da diese möglicherweise weniger kognitiv anspruchsvoll sind.
https://theconversation.com/your-politics-can-affect-whether-you-click-on-sponsored-search-results-new-research-shows-239800
32 Comments
Probably cause more boomers lean conservative
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So, conservatives are as stupid as we always thought they were.
I know this is Reddit. I know I’m self-filtering the content I view which only further increases my belief in my worldview. I know that because of this my worldview may not be an accurate understanding or representation of the world around me. I know all that, but I swear everything I read leads me to believe that conservatives are absolute morons.
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Let’s look at the studies criteria for “sponsored “
It’s honestly shocking how bad an internet search has become. Just mountains of garbage before you get to an answer remotely close to what you need.
Less cognitively demanding…. Hahahahaha
I’m a liberal leaning person with an ad blocker. What does that make me?
“Less cognitively demanding” is a very polite phrase.
Lies. It’s really just people trying to close out the ad by pressing the stupid microscopic X.
This is going to be an interesting thread – *sort by controversial*.
I’m wondering if social media has had similar data for a while & that’s why so many platforms have started catering to conservatives more.
“Less cognitively demanding”. I’m stealing that phrase.
And that’s why God/Allah/Jehovah created ad blockers.
“Less cognitively demanding” is an awesome phrase.
Are sponsored results always bad?
I was too lazy to bypass the paywall, but this quote seems to be the most relevant:
>I found that more conservative states were associated with more clicks for search ads over organic links. Specifically, a 10% increase in a state’s conservative identity was associated with a 6.4% increase in search ad clicks. Given that, on average, conservatives are older and have higher incomes than liberals, I also looked at each state’s median age and per-capita personal income. Again, the data confirmed the relationship between conservatism and search ad clicks. Neither age nor income had any significant impact.
I really don’t find a 5-15 increase particularly meaningful. This is a pretty marginal difference, and doesn’t *really* say that much about these two populations. Are we going to make broad generalizations based off of just 5-15% differences?
And I really don’t think this is telling advertisers anything they don’t already know. Most (all?) of advertising is based on a bunch of algorithms that have already considered every possible thing that leads to increased money.
Old people are more likely to click on sponsored Ads’
Probably a little more accurate
I highly doubt this has any truth to it. Liberals drink the koolaid willingly even if it’s obvious propaganda
From the actual scientific article abstract, emphasis mine–
> Search advertising involves the purchasing of an ad’s position at the top of a search engine results page and accounts for more than 40% of all digital ad spending in the United States. Nevertheless, consumers are more likely to click on organic links found below search ads—a phenomenon referred to as the search ad avoidance effect. Combining system justification and construal level theory, a politically identifiable segment of consumers is argued to counter this effect. **Because individuals with a conservative (vs. liberal) political orientation tend to justify systemic processes**, they are more likely to trust sponsored versus organic marketing communications. Across four studies (secondary data, surveys, online field experiment), conservatives (vs. liberals) are more likely to click on search ads because **they perceive them as more trustworthy**. This relationship is most prevalent when consumers conduct broad searches, activating an abstract search construal that relies on a thinking style consistent with one’s core ideological beliefs and values. However, both conservatives and liberals are equally likely to click on search ads when they conduct more specific searches, activating a concrete search construal that enables a thinking style that is context-dependent and therefore diverges from one’s core beliefs and values.
So my understanding of that is basically that conservatives are more likely to trust the existing system to provide what they’re looking for, whereas liberals are more skeptical, doubting, or questioning of this service. In this case the existing system is search ad sponsorship. Maybe there are parallels to other things though. Do you have faith in traditional social, political, economic systems and think those systems are to the benefit of people like you?– and do you think your trustworthy search platform is trying to give you helpful or useful ads based on its best interpretation of your query? Or do you question the methods and motives of those systems, thinking that they were built to enrich others at your expense?– and think that your search program is forcefeeding you unwanted and unhelpful ads for someone else’s profit?
I could’ve told you that by the 14,000 vitamin supplements that my fixed income trumper step-dad has a spare room dedicated to.
Install adblock on your parents devices to fight authoritarianism!
Adguard dns works for Android phones
It should be pretty obvious by now that conservatives are less likely to do anything cognitively.
“Less cognitively demanding” is polite as hell
Yup. This is my mom. Constantly getting scam emails, text messages, and phone calls. Always asking me to tell her whether it’s a scam, if she is even savvy enough to question it before forking over her credit card and personal info. But, she knows better than I do when I tell her that Trump and Newsmax are deceiving her.
Has the “study” in the story been peer reviewed and its findings been duplicated? No. Please I am begging people to stop sharing bad faith stories like this. It’s not science. It just reinforces priors, which should make you doubt the story.