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    Die andere Hälfte verbergen: „Wicked“ ist der neueste Film, der „Teil Eins“ aus dem Titel streicht


    Die andere Hälfte verbergen: „Wicked“ ist der neueste Film, der „Teil Eins“ aus dem Titel streicht

    https://www.thewrap.com/wicked-two-parts-hidden-marketing/

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    42 Comments

    2. Floppysack58008 on

      This is fucked up. Genuinely fucked up. Feels like it shouldn’t be allowed.  

    3. blastoffbro on

      Its also a poor choice since the 2nd act of the musical drags (all the best songs are in the first act). The only need to cut this in half was box office greed. I love the musical but cant help but feel these adaptations are gonna be trash. Guess Ill watch it at home for free on my illegal internet tv stick and decide then…

    4. I-Have-Mono on

      I hate this, too. They do it because it doesn’t test well, duh, obviously they want their buck. I’m not gonna hold a press conference but I’ll get up on the soap box for a sec as a *film fan*: there’s no excuse, sorry, just like there was none for “Spider-Man: Across the Spider-Verse.” I don’t care what it what medium it was adapted from and I’m not saying they couldn’t do two (or three) films if they wanted — It’s objectively a bait and switch to not transparently make that known in the title. no, no assumptions or general knowledge should be required, it should just be stated plain and simple.

    5. meeplewirp on

      This is the first time- after a year of coming across PR related to Wicked regularly- that I learn this film is the first half of the story. I wonder how that will go in terms of the box office. I’m actually really not excited about going to experience a cliff hanger.

      To me, it is bizarre to green light something you think you will have to lie to audiences to watch…? Why do they keep doing this with musicals? I’m starting to think a lot of this industry is truly house-of-cards level BS, and that this point even major motion pictures are just a complex form money laundering. It used to be an exaggeration to say this, but I don’t think that’s the case anymore.

      I don’t think the movies are going to get the “glikked” (gladiator/wicked counterpart to barbenheimer summer) moment they really want. most people who are in their prime ratio of economic success to going out (30s) were not old enough to appreciate gladiator and demographics wise do not agree with cutting out every scene with an Arab girl in it because she’s Palestinian. That’s “your genetics are wrong” type racism; not the kind of racism that’s really debated about.

      Now on top of it all, it turns out the Wicked movie is only the first half of the story. Dude no

    7. Alien__Superstar on

      I saw the movie. They do put “part one” in the title at the start. It’s also justifiably two parts once you see what they did in adapting it. The producers will be vindicated next week.

    11. genescheesesthatplz on

      I’m curious to see how Ariana stans react when they learn she’s not the biggest character

    12. simpleflavors1 on

      It being split up is why I don’t want to watch it in theaters.  

    13. Pennelle2016 on

      I was planning to see Wicked in the theater, but not if it’s divided into 2 movies. I’ll wait for streaming instead of the $$$ grab.

    15. Sea_Magazine_5321 on

      WHO WANTS TO *PAY* TO *WATCH*

      “The first half of wicked”?

    16. Shrek2in4KUHD on

      I am so fucking tired of this new trope already.

      Be honest and upfront either way your audiences.

      This movie and everyone involved look and seem so pretentious.

    17. kinofil on

      Infinity War, Across The Spider-Verse, Dead Reckoning, and, now, Wicked,

      I hate to read ‘Part x’ in titles so much! Had a specific ick about that and it hurt my eyes to see that ugly, lazy subtitle.

    18. Utah_Get_Two on

      The Wizard of Oz is 1 hour and 42 minutes.

      Part 1 about a character in The Wizard if Oz is 2hours and 41 minutes.

      Why?

    20. wildgoose2000 on

      Will the second half go straight to cable after the lead flashed her EGO?

    21. alexbeeee on

      Hard pass, such a money grab when the studios do this. I’d rather just not watch it at all

    22. Tiki-Jedi on

      Finding out it was split in two tanked my excitement to see it. Wicked is my wife and my favorite Broadway production and we were stoked for a movie to be released. Now I honestly don’t want to even see it until the whole thing is available.

    23. DarkSnowFalling on

      Wait, what the fuck? It’s not the whole story???? Yeah, I’m out. I was already planning to wait until it hit streaming but now I’m definitely not going to bother watching it. If I ever watch it, it’ll only be after the second movie is out. What a waste.

    25. GlitteryCakeHuman on

      I’m so sick of this movie and I haven’t even watched a trailer of it

    27. Silent_Influence6507 on

      I saw the show a few years ago and thought meh. Not for me, but glad others enjoy it. Seeing the movie promos, I was this close to going. But it’s a part 1? Nope. Not worth it to me.

    28. greeneeeeeeeeeeeeee on

      Omg how many more softball interviews are we going to have to watch them fake cry through?

    29. stonedseals on

      Nice headline. Now I can save my money. If you want to make a movie then make *a* movie. This is a story that has been told before, we literally know the plot from the musical and book, if you want to make it two parts then make a 4 season tv show for HBO.

      Also, cute of them to pull the PR “mistake” of those boxes with wicked dot com instead of the proper url. Perfectly plausibly deniable too.

    30. jonjon1239 on

      This really wound me up when I went to see Across the Spider verse. I was going to see it regardless so I didn’t look into it too much and had no idea it was part one of two. Left a sour taste in what was otherwise a great experience.

    31. ComfortablyNomNom on

      Wow I had no idea it was 2 parts. They have been hiding this in all promos. Lots of theater goers are gonna be livid.

    32. _mattyjoe on

      I’m honestly really f*cking tired of Hollywood. Just absolutely ridiculous over-corporatization and money grabbing everywhere.

    33. LooseSeal88 on

      I know not everybody follows movies news as close as I have, but they have been saying this is a 2-parter for YEARS now. Yes, they made the marketing within the last year conceal this fact, but every comment section about this movie within this year has had people questioning if it’s still split in two or not because it has been known that this would probably still be the case for so goddamn long.

    34. majorminus92 on

      The director basically said that Defying Gravity is a showstopper and you can’t really continue a movie after that number so it makes sense to break the story into Act I and Act II. I agree.

    36. gstroble on

      Idk much about the musical or the storyline but even I knew this was two parts. So if fans of this property are surprised idk what to say.

    37. biplane_curious on

      And that’s why I’ll wait for both parts to be out before watching them

    38. Quack_Attack_V2 on

      Is this not false advertisement? The assumption is you get a beginning, middle, and end when you watch a film. If they don’t tell you up front that you don’t get the ending… that’s fucked up.

    39. BreezyBill on

      The title “Wicked 2: Wicked Harder” probably only makes sense to people from New England, but they should totally use it.

    41. BulkDarthDan on

      How the fuck can you make a 3 hour broadway musical into two films???

    42. NowGoodbyeForever on

      I will *not* shut up about this. It has to be some sort of false advertising, right? And I just don’t understand the logic.

      Don’t want your audience to push back at it being the first of two movies?
      **Nobody made you do that.**

      Worried that no one will see the first one until the second one is out?
      **Nobody made you do a year-long gap.**

      (I think 3 months would honestly be lovely in a situation like this, but what do I know?)

      Concerned that audiences viewing it as Half The Story will hurt review scores and audience sentiment? **It’ll probably be even more shocking when it’s a SURPRISE AT THE END OF A 2-HOUR-AND-41-MINUTE-LONG MOVIE.**

      I know we do versions of this discourse regularly, now. I still think *Across The Spider-Verse* is a complete story arc that delivers every payoff it set up at the beginning, but clearly primes us for the next series of events in the finale. And *Infinity War/Endgame* made the (still kind of BS) argument that revealing IW as “Part One” would rob audiences of its shocking finale. Not everyone remembers when it was announced as IW Part 1/2, so I can see the logic there.

      But that’s not what *Wicked* is doing! The Broadway show runs for **2hr 45minutes**, and that’s **including a 15-minute intermission.** We know that this will end *right* at the intermission break, because that’s when THE SONG happens, and it’s followed by a pretty big Act 2 time skip. It all makes sense. You’d be insane to linger too long after Cynthia Erivo brings down the house with “Defying Gravity.” It might even happen over a concluding montage, making her Big High Note the last moment of the entire *film*. That all makes sense, and is incredibly cool.

      But that means we’re getting *around 75 minutes of the stage play* for *each ~3 hour movie*. I genuinely don’t know how they’ll justify all of this without adding so much (non-musical) padding that the songs will feel sparse and stretched out. In a *fucking musical*.

      **I know the reason is money.** They have absurd levels of star power and will do gangbusters by combining two already-loyal fanbases. But as someone who enjoys the stage play and likes the casting here, I have been baffled at the marketing around this movie, and I wonder if people will be excited or deflated heading out of the theatres this Friday.

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