> John D. Miller, former head of Marketing at NBC who retired after 40 years at the company in 2022, has endorsed Kamala Harris and in an essay published Tuesday said “I want to apologize to America” for the fame and renown Donald Trump acquired thanks to “The Apprentice.”
> “I helped create a monster,” the former executive wrote for US News & World Reports.
> Miller explained that he “led the team” that promoted the reality competition, which turned Trump into “a household name outside of New York City, where he was better known for overextending his empire and appearing in celebrity gossip columns.”
> “While we were successful in marketing ‘The Apprentice,’ we also did irreparable harm by creating the false image of Trump as a successful leader. I deeply regret that. And I regret that it has taken me so long to go public,” Miller said.
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> John D. Miller, former head of Marketing at NBC who retired after 40 years at the company in 2022, has endorsed Kamala Harris and in an essay published Tuesday said “I want to apologize to America” for the fame and renown Donald Trump acquired thanks to “The Apprentice.”
> “I helped create a monster,” the former executive wrote for US News & World Reports.
> Miller explained that he “led the team” that promoted the reality competition, which turned Trump into “a household name outside of New York City, where he was better known for overextending his empire and appearing in celebrity gossip columns.”
> “While we were successful in marketing ‘The Apprentice,’ we also did irreparable harm by creating the false image of Trump as a successful leader. I deeply regret that. And I regret that it has taken me so long to go public,” Miller said.