“Shownu, who received attention for his passionate performance representing Concept Korea in the 2024 F/W season, proved his strong global popularity again by being selected as an ambassador this 2025 S/S season. On the 30th, he will participate twice at 11:30 a.m. and 6 p.m. local time (in Paris) on the runway of the Paris Fashion Week Fashion Show, one of the world’s four major fashion weeks.” [Translation Source](https://x.com/worldwide_mx/status/1839511523028316588) / [Original article](https://m.entertain.naver.com/article/117/0003874624)
“Concept Korea has been an official program of New York Fashion Week for 14 years since 2010, and has supported the overseas expansion of domestic fashion designer brands. This 2025 S/S season will move to Paris, a new stage, to showcase fashion shows of a total of three brands, EENK, MMAM, and RE RHEE.
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In particular, Shownu, a member of the group Monsta X, who has been active as a global influencer and model as the face of Concept Korea last season, and Irene, who is active as a global influencer and model, have been selected as the ambassador of Concept Korea 2025 S/S, raising expectations of numerous fashion people by releasing campaign pictorials together.
Moreover, Shownu and Irene plan to support designers in various ways in Paris, so don’t miss the special moment that can only be met in Concept Korea!”
Great decision by Concept Korea to keep Shownu in their line up. I know he was happy to be representing Korean fashion brands and he obviously fits their concept well.
pearlmia on
wild that he’s getting into fashion, never would have guessed it from the shy shownu we were so accustomed to back in 2015 😭
3 Comments
“Shownu, who received attention for his passionate performance representing Concept Korea in the 2024 F/W season, proved his strong global popularity again by being selected as an ambassador this 2025 S/S season. On the 30th, he will participate twice at 11:30 a.m. and 6 p.m. local time (in Paris) on the runway of the Paris Fashion Week Fashion Show, one of the world’s four major fashion weeks.” [Translation Source](https://x.com/worldwide_mx/status/1839511523028316588) / [Original article](https://m.entertain.naver.com/article/117/0003874624)
[kocca_fashion Instagram](https://www.instagram.com/kocca_fashion/reel/DAdeOalswTb/)
“Concept Korea has been an official program of New York Fashion Week for 14 years since 2010, and has supported the overseas expansion of domestic fashion designer brands. This 2025 S/S season will move to Paris, a new stage, to showcase fashion shows of a total of three brands, EENK, MMAM, and RE RHEE.
⠀
In particular, Shownu, a member of the group Monsta X, who has been active as a global influencer and model as the face of Concept Korea last season, and Irene, who is active as a global influencer and model, have been selected as the ambassador of Concept Korea 2025 S/S, raising expectations of numerous fashion people by releasing campaign pictorials together.
Moreover, Shownu and Irene plan to support designers in various ways in Paris, so don’t miss the special moment that can only be met in Concept Korea!”
[Dazed Korea Twitter post](https://x.com/DazedKorea/status/1839914314825904134) with Concept Korea SS25 designer preview video featuring Shownu and Irene
Great decision by Concept Korea to keep Shownu in their line up. I know he was happy to be representing Korean fashion brands and he obviously fits their concept well.
wild that he’s getting into fashion, never would have guessed it from the shy shownu we were so accustomed to back in 2015 😭