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    Laut Ford-Chef Jim Farley stehen westliche Autokonzerne, die mit der chinesischen Technologie und den chinesischen Standards nicht mithalten können, vor einer „existenziellen Bedrohung“.


    Laut Ford-Chef Jim Farley stehen westliche Autokonzerne, die mit der chinesischen Technologie und den chinesischen Standards nicht mithalten können, vor einer „existenziellen Bedrohung“.

    https://archive.ph/SS7DN

    View 32 Comments

    32 Comments

    1. lughnasadh on

      Submission Statement

      Chinese companies often get accused of copying Western technology, so it’s unusual to hear the CEO of such a major Western company bucking that assumption by calling on Western companies to copy China.

      What Jim Farley is saying about cars is equally true about 21st century energy infrastructure. There is no doubt that China is the global leader in innovation there too.

      Meanwhile in many Western countries, debate still centers around persuading some people that the energy transition to renewables is real and the age of fossil fuels can’t end quickly enough. Hostility to renewables, EVs and the energy transition gives China the edge.

      Next up we can expect China to race ahead in robotics.

    2. Simmery on

      Why innovate when you can bribe members of Congress to get preferential treatment for your company?

    3. king0demons on

      To be fair, China’s EV market has been killing it this year.. luxury class vehicles with hypercar performance for the cost of an average sedan in America.. honestly, if it was possible to buy one, I’d have multiple..

    4. Baruch_S on

      Ford could try something *other* than making an even bigger pickup truck every year…

    5. LetMePushTheButton on

      “Capitalism breeds innovation”

      Now updated to: “capitalism props up ill competing zombie companies on the backs of its tax payers”

    6. 28mmAtF8 on

      Man they’ve been kicking this can down the road for 30 years at least. Someone can probably even expand on that timeline.

      There are a number of vehicles American car companies have produced that almost serve as a foregone conclusion that “the market doesn’t want that”, with the unspoken subtext being “because we made a turd on wheels”.

      The only time their hand is forced is when foreign companies make what we want better and cheaper. It’d be nice if it wasn’t a country with so many plans within plans like China.

    7. Ill_Following_7022 on

      Sure they can. They just don’t want to and would rather pay someone in government to make the problem go away.

    8. ShiftyThePirate on

      Are Chinese EV’s REALLY that good? I thought the entire reason was the regulations and laws on the Chinese were pretty lack, in their own country so yeah, you can get what is worth 100k in the US for 35k, BUT it might kill you, and…oh wait. Shit.

    9. JerryLeeDog on

      Its ironic because Ford, Toyota, GM, Stellantis etc. all sat there and discredited Tesla while they put in margin-sacrificing R&D over the last 10 years and now Ford is like;

      “YIkes, we cannot keep up with the competition. Should we start making investments to sacrifice short term profits in exchange for long term sustainability in an industry that will be mostly BEVs in the near future?

      Nahhh, lets convince people to just buy hybrids for now until we are totally screwed”

    10. CrunchingTackle3000 on

      The US is going to reach those countries that prop up auto manufacturing and don’t allow pure unadulterated capitalism!

      By subsidising auto manufacturing at home ! That’ll teach them.

      The consumer will lose.

      I’m in down under land driving my cheap BYD EV and it’s bloody brilliant.

    11. justbrowse2018 on

      US automakers are 1000% cooked bro.

      Special favors, political favor, government handouts and now insane tariffs are all that is keeping them alive. Honestly they deserve to die and allow whatever the next company is to happen.

    12. Otherwise-Sun2486 on

      when they can only sell in the West only in canada usa and eu but only due to tariffs not because they can compete

    13. SmirkingTangent on

      I’m still surprised Ford is as big and successful as they are. As far as I can tell their claim to fame is the F150. The most exciting thing I can see Ford is doing right now is the Maverick and honestly it feels like they were forced into it rather than their first plan of action. Where are the sedans and smaller affordable vehicles in their line ups? Is anyone surprised that Chinese manufacturers are now poised to sucker punch Ford? They wanted to just keep selling high margin trucks, not pivot to EV. Also who else finds it bitterly hilarious that Mexico may be exploited as a loophole for BYD and others to sneak into NA? Other NA manufacturers have done this for quite some time to bring down labour costs and jack up profit margins. I bet it’s super unacceptable all of a sudden when someone else does it.

      They had lots of time to see this coming and evolve and grow their business. The Lightning was interesting but it’s massive and the OTD price in my region is 70k for a base model which is crazy.

      Ford has been mismanaged into the ground and in combination with dealership structures I say fuck em. If I can negotiate 10k off of a vehicle price something is rotten at the core.

      I don’t want to see China be the competition that Knocks Ford (and other NA manufacturers that focus on huge vehicles with larger margins) on its ass but competition from SOMEONE is needed to see some more honesty, integrity, and innovation in the NA EV sphere that benefits the average person.

    14. DarnitDarn on

      The free and open market is essential—unless we find ourselves unable to compete.

    16. KryssCom on

      See, he says this (clearly in reference to EVs), and yet Ford is shooting itself in the foot by pulling back heavily on its EV plans.

    17. MapsAreAwesome on

      Perhaps Mr. Farley and other corporate “leaders” should look in the mirror to figure out why their companies are behind. 

    18. Temporary_Ad_6390 on

      They are not wrong. Have an Asian car and tech, features, reliability and performance are all much better than us based cars. Can’t even compare most models.

    19. pigexmaple on

      That’s how it should work when your technology is outdated and inferior

    20. Cremedela on

      Turns out it’s ok for employees to have to compete globally with outsourcing but it’s not ok for companies having to compete globally for customers.

    22. AmericanKamikaze on

      It’s not existential, it’s an actual threat. Which is why the US government is putting such high tariffs on Chinese car imports.

    23. da2Pakaveli on

      who coulda saw this coming that EVs were going to compete with ICE…

    24. Voidfaller on

      It’s sad we need China to be the big “do this or else” for innovation and that we cannot innovate ourselves.
      Nissan had ev technology way back in 2009-2011 with the leaf Prototypes, why’d they quit and just “wait” for someone else to do it?
      Why did it take Tesla to be the one to come along and push these companies to innovate?
      And why do we have to wait for China to motivate our companies to progress? This is just such a weird way of even looking at it and I’m not even the big business guy here…
      Idk maybe I’m just the weird one. 🤷‍♂️
      Cheers all ~

    25. n3u7r1n0 on

      I just bought a brand new 2024 ford ranger and the vehicle software and app are basically more intrusive spyware than ever got into any computer of mine. That and the paint seems to be made of butter and my truck is covered in scratches from ??????? After buying it brand new in April(lariat package with paint protection film seems to be a joke or a lie). Ford your problems are deeper than Chinese competition. I bought my last car (Subaru) new and didn’t have to deal with any of this bullshit.

    26. ambyent on

      Fuck Ford and their conversation-tapping, self-repossessing cars. Their precious capital deserves to be eaten by Chinese innovation. This is the free market in action that these types of assholes love to virtue signal about lol

    27. shanebayer on

      But I thought the Chinese were dumping garbage e-vehicles in England. Is that where the innovation pays off?

    28. trippedonatater on

      The number one thing we could do to make American cars more competitive in America is get rid of car dealership monopoly laws.

    29. manthority on

      Ford is partnering with Chinese EV makers. Specifically, Ford has announced a collaboration with Contemporary Amperex Technology Co. Ltd. (CATL), a major Chinese battery manufacturer. They plan to build a $3.5 billion EV battery factory in Michigan.

    30. cloud_t on

      I mean, for an American motor company CEO, this is quite the sane thing to say.

      …although I wouldn’t really say the underlying reason is just technological prowess, given that merit wqs mostly from leapfrogging tech that was mostly not Chinese innovation. There’s the more obvious state incentive to Chinese carmakers and the also obvious cheao labor and materials those companies have access to.

    31. rynomite1199 on

      *in a Ford board meeting*

      Jim Farley: We must innovate or die

      Board member: What if we made the front end bigger?

    32. stuff_thing on

      Australia doesn’t have tariffs on Chinese cars (our car manufacturing industry died 15 years ago). Chery has increased sales 150% this year. BYD about 50%.

      Biggest sellers here are dual-cab utes (pickups) though – still dominated by Ford and Toyota. BYD is releasing their first one in a few months. There’s a good chance it will completely dominate the market as it’s likely going to be about $30K cheaper for a similar spec.

      America will be watching very closely what happens in the Australian market.

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