Könnte jemand übersetzen, was auf der Seite dieser Bonus-Obergrenze steht? 😁

~~It means~~ *~~no waste~~* ~~- but not quite. Bruðl is a word that means the opposite of frugality. I can’t think of an English word that has the exact meaning, but then again, I haven’t had coffee today.~~ It’s been one of their slogans since I remember. Another one you’ll see is Bónus, býður betur (offers/bids better).

Edit: Extravagance is probably a fitting word. It’s both to describe the low prices as well as the intentional lack of effort they put in their stores. Anything to keep the cost down.

Edit2: [No frills](https://en.wikipedia.org/wiki/No_frills) is what I was looking for.

Ekkert bruðl – no mess

If you were to put it in more casual terms, it would probably translate to “no BS.”